SPEEDWAY MOTORSPORTS
The Challenge: Historically hailed as the fastest speedway in racing, Atlanta Motor Speedway needed to shift its marketing strategy after track renovations meant that it could no longer claim the moniker.
The Solution: Show fans that ‘Hotlanta’ is home to the hottest ticket in NASCAR.
Copywriter: Duncan Heredia
Graphic Designer: Seth McCachern
Graphic Designer: Nima Ayagh
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
Agency: Tattoo Projects
Bristol Night Race Campaign
With ticket sales for the Ambetter Health 400 picking up speed, the client asked us to take excitement for America’s Night Race up a gear.
