Jack Andrews

The Challenge: Jack Andrews, a line of outdoor leather goods, needed branding that reflected the nomadic lifestyle of their users, while justifying their premium price tag.

The Solution: A new tagline that highlighted their products’ versatility and ability to endure.

Copywriter: Duncan Heredia

Senior Art Director: Anna Rissanen

Graphic Designer: Lucas Harmon

Creative Director: Chad Brophy

Agency: Tattoo Projects