Duke University
The Challenge: Duke’s Sanford School of Public Policy needed a brand to cut through all the noise on Capitol Hill and generate enough leads to fill the inaugural of their new hybrid executive Master of Public Affairs Degree.
The Solution: Ask questions. Provide no answers. The ideal candidates are already looking for them.
Copywriter: Duncan Heredia
Associate Creative Director: Chris Bazata
Graphic Designer: Benjamin Johnson
Creative Director: Chad Brophy
Agency: Tattoo Projects
A branding policy that scales across degrees.
With their new brand driving leads for the MPA degree, Duke wanted to flex it across all of their master’s programs.
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Master of National Security Policy
Master of Public Policy
Master of International Development Policy
