Carolina Panthers

The Challenge: Ahead of the 2026 season, the Carolina Panthers wanted to build excitement and loyalty among their notoriously fair-weather fan base, while rebranding their stadium as ‘the lair.’

The Solution: Lean into both the ferocious nature of the mascot and the organization’s southern heritage.

Copywriter: Duncan Heredia

Graphic Designer: Seth McCachern

Graphic Designer: Lucas Harmon

Associate Creative Director: Kenny Duncan

Creative Director: Chad Brophy

Agency: Tattoo Projects